{"title":"Best Sellers","description":"","products":[{"product_id":"prime-raw-beef-complete","title":"Prime Raw Beef Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe backbone of the freezer.\u003c\/p\u003e\n\u003cp\u003eBeef is what you feed a dog that works. Dense, red and unglamorous — the roll you keep stacked at the back because it does the job every week without needing to be interesting about it.\u003c\/p\u003e\n\u003cp\u003eWorth noting the ratio: this one runs heavier on organ than a standard 80\/10\/10, at a fifth of the roll. Organ is the most nutrient-dense part of the animal and the part most diets skimp on — here there’s twice the usual.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef 70% · Organ meats 20% · Bone 10%\u003cbr\u003eIngredients: beef, with natural nutrients and minerals.\u003cbr\u003eAnalysis: Protein 18% · Fat 15% · Ash 2.5% · Fibre 0.3% · Moisture 64.2%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736393179475,"sku":"PR-Beef-10R","price":20.86,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736393212243,"sku":"PR-Beef-20R","price":29.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736393245011,"sku":"PR-Beef-30R","price":37.89,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170428755,"sku":"PR-Beef-60R","price":71.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_COMPLETE_2_ee3b067f-2f85-43e7-b6d6-a3a3db96f4a5.webp?v=1783077309"},{"product_id":"prime-raw-chicken-complete","title":"Prime Raw Chicken Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhere most dogs start, and plenty never leave.\u003c\/p\u003e\n\u003cp\u003eChicken is the foundation of raw feeding for good reason: mild, unintimidating, and accepted by very nearly every dog that meets it. Coming off kibble, this is the sensible first roll — and once you’re established, it stays in the rotation as the meal that never starts an argument.\u003c\/p\u003e\n\u003cp\u003eMuscle meat, ground bone and offal in the proportion a dog would arrive at themselves. No grain, no gluten, no preservatives, nothing bulking out the weight.\u003c\/p\u003e\n\u003cp\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: chicken muscle meat, offal, ground bone.\u003cbr\u003eAnalysis: Protein 15.6% · Fat 16% · Ash 2.4% · Fibre 0.2% · Moisture 65.8%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736393277779,"sku":"PR-Chicken-Complete-10R","price":20.91,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736393310547,"sku":"PR-Chicken-Complete-20R","price":29.79,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736393343315,"sku":"PR-Chicken-Complete-30R","price":37.88,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170461523,"sku":"PR-Chicken-Complete-60R","price":71.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_COMPLETE_2_003ad64e-029d-4164-b601-9e9b647e2860.webp?v=1783077311"},{"product_id":"prime-raw-chicken-salmon","title":"Prime Raw Chicken \u0026 Salmon Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Salmon Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHalf and half, straight down the middle.\u003c\/p\u003e\n\u003cp\u003eAn even split — lean chicken for the base, oily salmon for everything chicken isn’t. Most fish blends bury the fish; this one doesn’t, and you’ll know it when you open the pack.\u003c\/p\u003e\n\u003cp\u003eGrain-free, preservative-free, packed in resealable freezer bags.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 50% · Salmon 50%\u003cbr\u003eIngredients: chicken, salmon.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736394228051,"sku":"PR-Chicken-Salmon-10R","price":20.97,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736394260819,"sku":"PR-Chicken-Salmon-20R","price":29.94,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736394293587,"sku":"PR-Chicken-Salmon-30R","price":37.87,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170527059,"sku":"PR-Chicken-Salmon-60R","price":71.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_SALMON_COMPLETE_2_442abcda-dd0c-4904-b7bc-d5b2c1efd56c.webp?v=1783077310"},{"product_id":"prime-raw-just-chicken","title":"Prime Raw Just Chicken 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Just Chicken\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne ingredient. That’s the whole idea.\u003c\/p\u003e\n\u003cp\u003eSometimes you want to know exactly what went in the bowl — running an elimination diet, working out what a dog reacts to, or simply building meals your own way. Just Chicken is chicken. Nothing has been added to it and nothing has been taken out.\u003c\/p\u003e\n\u003cp\u003eWorth being clear: this is a single-protein meal, not a complete one. Fed as the whole diet it wants bone and offal alongside it. As a base to build on, or a topper, or a clean protein for a dog you’re still figuring out — it does exactly one job, properly.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 100%\u003cbr\u003eIngredients: fresh raw chicken.\u003cbr\u003eAnalysis: Protein 16% · Fat 13% · Ash 4% · Fibre 0.5% · Moisture 66.5%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"1 | 454g","offer_id":53736394719571,"sku":"PR-Just-Chicken-1R","price":3.28,"currency_code":"GBP","in_stock":false},{"title":"10 | 4.5kg","offer_id":53736394752339,"sku":"PR-Just-Chicken-10R","price":20.84,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736394785107,"sku":"PR-Just-Chicken-20R","price":27.88,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736394817875,"sku":"PR-Just-Chicken-30R","price":33.79,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":53736394850643,"sku":"PR-Just-Chicken-60R","price":48.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/JUST_CHICKEN_2.webp?v=1783077311"},{"product_id":"prime-raw-beef-tripe","title":"Prime Raw Beef \u0026 Tripe Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef \u0026amp; Tripe Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one they smell coming.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. Ask any raw feeder what they reach for when a dog has gone off their dinner and this is the answer. Folded through beef, with liver, kidney and bone in the mix.\u003c\/p\u003e\n\u003cp\u003eThe enzymes come with the ingredient, not from a bottle.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef with tripe, liver and kidney\u003cbr\u003eIngredients: beef, tripe, bone.\u003cbr\u003eAnalysis: Protein 17% · Fat 16% · Ash 2.5% · Fibre 0.2% · Moisture 64.3%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395112787,"sku":"PR-Beef-Tripe-10R","price":20.82,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395145555,"sku":"PR-Beef-Tripe-20R","price":29.83,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395178323,"sku":"PR-Beef-Tripe-30R","price":37.88,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170592595,"sku":"PR-Beef-Tripe-60R","price":71.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_TRIPE_COMPLETE_2.webp?v=1783077311"},{"product_id":"prime-raw-chicken-veg","title":"Prime Raw Chicken \u0026 Veg Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Veg Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChicken carcass, with greens through it.\u003c\/p\u003e\n\u003cp\u003eNot every raw feeder wants a pure meat-bone-offal roll, and this is for the ones who don’t. 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Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395309395,"sku":"PR-Chicken-Veg-10R","price":20.92,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395342163,"sku":"PR-Chicken-Veg-20R","price":29.94,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395374931,"sku":"PR-Chicken-Veg-30R","price":37.97,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170658131,"sku":"PR-Chicken-Veg-60R","price":71.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_VEG_COMPLETE_2.webp?v=1783077313"},{"product_id":"prime-raw-just-tripe","title":"Prime Raw Just Tripe 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Just Tripe\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one that clears the bowl.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. Ask any raw feeder what they reach for when a dog has gone off their dinner and this is the answer, every time. It is the single most persuasive thing you can put in front of a reluctant eater.\u003c\/p\u003e\n\u003cp\u003eA single ingredient, and honest about what it is: tripe alone isn’t a complete meal. Use it as a topper over a complete roll, as a way back in for a fussy dog, or as part of a diet you’re balancing yourself.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g · Tripe 100%\u003cbr\u003eIngredients: tripe.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395669843,"sku":"PR-Just-Tripe-10R","price":20.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395702611,"sku":"PR-Just-Tripe-20R","price":29.96,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395735379,"sku":"PR-Just-Tripe-30R","price":37.93,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170723667,"sku":"PR-Just-Tripe-60R","price":71.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/JUST_TRIPE_2.webp?v=1783077311"},{"product_id":"prime-raw-beef-veg","title":"Prime Raw Beef \u0026 Veg Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef \u0026amp; Veg Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRed meat, with greens through it.\u003c\/p\u003e\n\u003cp\u003eNot every raw feeder wants a pure meat roll, and this is for the ones who don’t. Beef carries it; carrots and peas bring fibre and colour to the bowl.\u003c\/p\u003e\n\u003cp\u003eGrain-free, with vitamins and minerals through the mix.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef with carrots and peas\u003cbr\u003eIngredients: beef, carrots, peas, vitamins and minerals.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395866451,"sku":"PR-Beef-Veg-10R","price":20.89,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395899219,"sku":"PR-Beef-Veg-20R","price":29.84,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395931987,"sku":"PR-Beef-Veg-30R","price":37.81,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170756435,"sku":"PR-Beef-Veg-60R","price":71.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_VEG_COMPLETE_2.webp?v=1783077312"},{"product_id":"raw-treat-petfood-beef-tripe","title":"Raw Pet Treat Beef \u0026 Tripe 500g","description":"\u003cp\u003e\u003cstrong\u003eRaw Pet Treat Beef \u0026amp; Tripe 500g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one they smell coming.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. 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Don’t refreeze.\u003c\/p\u003e","brand":"Raw Pet Treat","offers":[{"title":"10 | 5kg","offer_id":53736399405395,"sku":"RT-Beef-and-Tripe-10R","price":25.89,"currency_code":"GBP","in_stock":true},{"title":"20 | 10kg","offer_id":53736399438163,"sku":"RT-Beef-and-Tripe-20R","price":36.69,"currency_code":"GBP","in_stock":true},{"title":"40 | 20kg","offer_id":54348225282387,"sku":"RT-Beef-and-Tripe-40R","price":72.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Beef_Tripe_a9e9a4d7-e916-42f4-bd75-56fbc2f493b8.webp?v=1783605370"},{"product_id":"raw-treat-petfood-beef-turkey","title":"Raw Pet Treat Beef \u0026 Turkey 500g","description":"\u003cp\u003e\u003cstrong\u003eRaw Pet Treat Beef \u0026amp; Turkey 500g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHeavy and light, together.\u003c\/p\u003e\n\u003cp\u003eBeef brings the density, turkey keeps it from being too much. A sensible middle-ground mix with organ meat through it — useful for a dog that finds straight beef a bit rich.\u003c\/p\u003e\n\u003ch3\u003eIn the pack\u003c\/h3\u003e\n\u003cp\u003e500g · Beef and turkey, with organ meats\u003cbr\u003eIngredients: beef, turkey, beef organ meat, turkey organ meat.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, use within 2–3 days. Don’t refreeze.\u003c\/p\u003e","brand":"Raw Pet Treat","offers":[{"title":"10 | 5kg","offer_id":53736399798611,"sku":"RT-Beef-Turkey-10R","price":26.94,"currency_code":"GBP","in_stock":true},{"title":"20 | 10kg","offer_id":53736399831379,"sku":"RT-Beef-Turkey-20R","price":36.62,"currency_code":"GBP","in_stock":true},{"title":"40 | 20kg","offer_id":54348225315155,"sku":"RT-Beef-Turkey-40R","price":72.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Beef_Turkey_07fc3629-1d66-4edb-968c-9c90a518b998.webp?v=1783605370"},{"product_id":"raw-treat-petfood-beef-heart","title":"Raw Pet Treat Beef \u0026 Heart 500g","description":"\u003cp\u003e\u003cstrong\u003eRaw Pet Treat Beef \u0026amp; Heart 500g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeef, and more beef.\u003c\/p\u003e\n\u003cp\u003eHeart is muscle meat, not offal — richer and darker than the rest of the animal, and one of the few things dogs reliably get excited about. 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Don’t refreeze.\u003c\/p\u003e","brand":"Supreme Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736410579283,"sku":"SUP-Chicken-and-Rabbit-10R","price":20.37,"currency_code":"GBP","in_stock":false},{"title":"20 | 9kg","offer_id":53736410612051,"sku":"SUP-Chicken-and-Rabbit-20R","price":29.48,"currency_code":"GBP","in_stock":false},{"title":"30 | 13.6kg","offer_id":53736410644819,"sku":"SUP-Chicken-and-Rabbit-30R","price":36.81,"currency_code":"GBP","in_stock":false},{"title":"60 | 27.2kg","offer_id":53736410677587,"sku":"SUP-Chicken-and-Rabbit-60R","price":70.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_RABBIT_COMPLETE_2.webp?v=1783003593"},{"product_id":"supreme-beef-salmon-complete-454g-80-10-10-barf","title":"Supreme Raw Beef \u0026 Salmon Complete | 454g | 80\/10\/10 | BARF","description":"\u003cp\u003e\u003cstrong\u003eSupreme Raw Beef \u0026amp; Salmon Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRed meat, with something swimming through it.\u003c\/p\u003e\n\u003cp\u003eOily fish is what raw feeders add when they want more than muscle meat in the rotation — and salmon through beef is the version that actually gets eaten. 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Don’t refreeze.\u003c\/p\u003e","brand":"Supreme Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736411234643,"sku":"SUP-Beef-and-Salmon-10R","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736411267411,"sku":"SUP-Beef-and-Salmon-20R","price":29.36,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736411300179,"sku":"SUP-Beef-and-Salmon-30R","price":36.89,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":53736411332947,"sku":"SUP-Beef-and-Salmon-60R","price":70.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_SALMON_COMPLETE_2.webp?v=1783003593"},{"product_id":"supreme-beef-lamb-complete-454g-80-10-10-barf","title":"Supreme Raw Beef \u0026 Lamb Complete | 454g | 80\/10\/10 | BARF","description":"\u003cp\u003e\u003cstrong\u003eSupreme Raw Beef \u0026amp; Lamb Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo red meats, no compromise.\u003c\/p\u003e\n\u003cp\u003eBeef brings the density; lamb brings the richness. 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Don’t refreeze.\u003c\/p\u003e","brand":"Supreme Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736411529555,"sku":"SUP-Beef-and-Lamb-10R","price":20.32,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736411562323,"sku":"SUP-Beef-and-Lamb-20R","price":29.43,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736411595091,"sku":"SUP-Beef-and-Lamb-30R","price":36.92,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":53736411627859,"sku":"SUP-Beef-and-Lamb-60R","price":70.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_LAMB_COMPLETE_3.webp?v=1783003593"},{"product_id":"k9-raw-beef-tripe-complete","title":"K9 Raw Beef \u0026 Tripe | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Beef \u0026amp; Tripe | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one they smell coming.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. Ask any raw feeder what they reach for when a dog has gone off their dinner and this is the answer, every time. Folded through beef, it turns a good block into the one that gets finished before you’ve put the bowl down.\u003c\/p\u003e\n\u003cp\u003eThe enzymes come with the ingredient, not from a bottle.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eBeef \u0026amp; Tripe 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: beef, tripe, with natural bone and offal content.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736413364563,"sku":"K9-Beef\u0026Tripe-10R","price":25.82,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736413397331,"sku":"K9-Beef\u0026Tripe-20R","price":35.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736413430099,"sku":"K9-Beef\u0026Tripe-30R","price":43.84,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002735955,"sku":"K9-Beef\u0026Tripe-60R","price":75.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Beef_and_Tripe_07d5d373-9234-4c18-82c6-3c1f200d421c.webp?v=1783604065"},{"product_id":"k9-raw-lamb-complete","title":"K9 Raw Lamb | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Lamb | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRicher than beef. 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Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736413462867,"sku":"K9-Lamb-10R","price":24.82,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736413495635,"sku":"K9-Lamb-20R","price":34.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736413528403,"sku":"K9-Lamb-30R","price":41.91,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002801491,"sku":"K9-Lamb-60R","price":70.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Lamb_Complete_67e7e670-3235-47d1-a9e2-ecfa3d96f30f.webp?v=1783604067"},{"product_id":"k9-raw-lamb-veg-complete","title":"K9 Raw Lamb \u0026 Veg | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Lamb \u0026amp; Veg | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe gentle one, with greens.\u003c\/p\u003e\n\u003cp\u003eLamb is the block you reach for when something richer hasn’t agreed with a dog — substantial but easier going than beef. Vegetables through it for fibre, with bone and offal as standard.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eLamb and vegetables, with natural bone and offal content\u003cbr\u003eIngredients: lamb, vegetables, bone, offal.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736413593939,"sku":"K9-Lamb\u0026Veg-10R","price":25.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736413626707,"sku":"K9-Lamb\u0026Veg-20R","price":35.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736413659475,"sku":"K9-Lamb\u0026Veg-30R","price":43.94,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002834259,"sku":"K9-Lamb\u0026Veg-60R","price":75.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Lamb_and_Veg_1746df6e-92d0-40a5-81fc-2a07d76e5485.webp?v=1783604064"},{"product_id":"k9-raw-chicken-complete","title":"K9 Raw Chicken | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Chicken | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhere most dogs start, and plenty never leave.\u003c\/p\u003e\n\u003cp\u003eChicken is the foundation of raw feeding for good reason: mild, unintimidating, and accepted by very nearly every dog that meets it. Coming off kibble, this is the sensible first block — and once you’re established, it stays in the rotation as the meal that never starts an argument.\u003c\/p\u003e\n\u003cp\u003eLean, single-protein, and easy on a stomach that’s still adjusting.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eChicken 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: chicken, with natural bone and offal content.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736414347603,"sku":"K9-Chicken-10R","price":22.87,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736414380371,"sku":"K9-Chicken-20R","price":32.86,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736414413139,"sku":"K9-Chicken-30R","price":37.89,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002867027,"sku":"K9-Chicken-60R","price":70.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Chicken_Complete_fd40d129-d3b8-4b4a-9672-b0ab8fecf28b.webp?v=1783604066"},{"product_id":"k9-raw-chicken-and-veg-complete","title":"K9 Raw Chicken \u0026 Veg | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Chicken \u0026amp; Veg | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhere most dogs start, with greens.\u003c\/p\u003e\n\u003cp\u003eChicken is the protein almost every dog accepts, and the sensible place to begin. Vegetables through it for fibre; bone and offal in the block as standard, so nothing needs adding.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eChicken and vegetables, with natural bone and offal content\u003cbr\u003eIngredients: chicken, vegetables, bone, offal.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736414445907,"sku":"K9-Chicken\u0026Veg-10R","price":23.87,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736414478675,"sku":"K9-Chicken\u0026Veg-20R","price":33.93,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736414511443,"sku":"K9-Chicken\u0026Veg-30R","price":37.97,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002899795,"sku":"K9-Chicken\u0026Veg-60R","price":70.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Chicken_and_Veg_9088bf1f-20b3-4e8c-bf71-d12dc514959f.webp?v=1783604066"},{"product_id":"k9-raw-chicken-and-tripe-complete","title":"K9 Raw Chicken \u0026 Tripe | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Chicken \u0026amp; Tripe | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe everyday block, with the persuader through it.\u003c\/p\u003e\n\u003cp\u003eChicken gets eaten. Tripe gets \u003cem\u003einhaled\u003c\/em\u003e. Together they make the meal for the dog who has started sniffing at dinner and wandering off — familiar enough to be safe, pungent enough to be irresistible.\u003c\/p\u003e\n\u003cp\u003eLean chicken carries it; tripe closes the deal.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eChicken \u0026amp; Tripe 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: chicken, tripe, with natural bone and offal content.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"K9 Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736414642515,"sku":"K9-Chicken\u0026Tripe-10R","price":23.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736414675283,"sku":"K9-Chicken\u0026Tripe-20R","price":33.92,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.5kg","offer_id":53736414708051,"sku":"K9-Chicken\u0026Tripe-30R","price":37.93,"currency_code":"GBP","in_stock":true},{"title":"60 | 27kg","offer_id":54349002932563,"sku":"K9-Chicken\u0026Tripe-60R","price":70.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/Chicken_and_Tripe_20fe6029-d0a3-4e73-a1d4-c9897cff0a62.webp?v=1783604067"},{"product_id":"k9-raw-duck-complete","title":"K9 Raw Duck | Complete","description":"\u003cp\u003e\u003cstrong\u003eK9 Raw Duck | Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe protein your dog hasn’t met yet.\u003c\/p\u003e\n\u003cp\u003eRich, dark and properly different — duck is where raw feeders turn when chicken has lost its novelty and the usual suspects have stopped suiting. A fresh protein, and for a lot of dogs, a fresh start.\u003c\/p\u003e\n\u003cp\u003eSingle-protein and unfamiliar: the two things that matter most when you’re narrowing down an intolerance.\u003c\/p\u003e\n\u003ch3\u003eThe block\u003c\/h3\u003e\n\u003cp\u003eDuck 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: duck, with natural bone and offal content.\u003cbr\u003eAnalysis (typical across the K9 Raw range): Protein 14% · Fat 10% · Ash 2.5% · Fibre 0.5% · Moisture 70%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Around 2–3% of ideal bodyweight a day, split across two meals — roughly 200–300g for a 10kg dog. Coming off kibble, swap 25% at a time and build to full raw over a fortnight.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eAlways supplied frozen. Once defrosted, 2–3 days in the fridge. 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