{"title":"Prime","description":"","products":[{"product_id":"prime-raw-mix-variety","title":"Prime Raw Mixed Flavour Variety Box | 454g Rolls","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Mixed Flavour Variety Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe whole range, one box.\u003c\/p\u003e\n\u003cp\u003eRotation is the thing most raw feeders arrive at eventually — different proteins across the week rather than the same roll on repeat. This is the shortcut to it: a mixed selection of 454g complete rolls across the Prime Raw range, so you can find out what your dog actually prefers without committing to a freezer full of one flavour.\u003c\/p\u003e\n\u003cp\u003eUseful if you’re starting out and don’t yet know what suits, and useful if you’ve been at it for years and want the variety handled for you.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g rolls · mixed proteins across the Prime Raw range\u003cbr\u003eContents vary by box; some recipes include vegetables.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736392884563,"sku":"PR-Mix-454g-10R","price":20.84,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736392917331,"sku":"PR-Mix-454g-20R","price":29.79,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736392950099,"sku":"PR-Mix-454g-30R","price":37.92,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54521491095891,"sku":"PR-Mix-454g-60R","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588722577747,"sku":"PR-Mix-454g-90R","price":104.98,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588722610515,"sku":"PR-Mix-454g-120R","price":139.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/mix_box_13cc46f6-7ceb-4660-a146-a6bd40f5813d.webp?v=1786790174"},{"product_id":"prime-raw-beef-complete","title":"Prime Raw Beef Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe backbone of the freezer.\u003c\/p\u003e\n\u003cp\u003eBeef is what you feed a dog that works. Dense, red and unglamorous — the roll you keep stacked at the back because it does the job every week without needing to be interesting about it.\u003c\/p\u003e\n\u003cp\u003eWorth noting the ratio: this one runs heavier on organ than a standard 80\/10\/10, at a fifth of the roll. Organ is the most nutrient-dense part of the animal and the part most diets skimp on — here there’s twice the usual.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef 70% · Organ meats 20% · Bone 10%\u003cbr\u003eIngredients: beef, with natural nutrients and minerals.\u003cbr\u003eAnalysis: Protein 18% · Fat 15% · Ash 2.5% · Fibre 0.3% · Moisture 64.2%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736393179475,"sku":"PR-Beef-10R","price":20.86,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736393212243,"sku":"PR-Beef-20R","price":29.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736393245011,"sku":"PR-Beef-30R","price":37.89,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170428755,"sku":"PR-Beef-60R","price":71.98,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588722741587,"sku":"PR-Beef-90R","price":107.97,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588722774355,"sku":"PR-Beef-120R","price":143.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_COMPLETE_7466a848-f054-4717-9ce7-a942338fde2d.webp?v=1786790174"},{"product_id":"prime-raw-chicken-complete","title":"Prime Raw Chicken Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhere most dogs start, and plenty never leave.\u003c\/p\u003e\n\u003cp\u003eChicken is the foundation of raw feeding for good reason: mild, unintimidating, and accepted by very nearly every dog that meets it. Coming off kibble, this is the sensible first roll — and once you’re established, it stays in the rotation as the meal that never starts an argument.\u003c\/p\u003e\n\u003cp\u003eMuscle meat, ground bone and offal in the proportion a dog would arrive at themselves. No grain, no gluten, no preservatives, nothing bulking out the weight.\u003c\/p\u003e\n\u003cp\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: chicken muscle meat, offal, ground bone.\u003cbr\u003eAnalysis: Protein 15.6% · Fat 16% · Ash 2.4% · Fibre 0.2% · Moisture 65.8%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736393277779,"sku":"PR-Chicken-Complete-10R","price":20.91,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736393310547,"sku":"PR-Chicken-Complete-20R","price":29.79,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736393343315,"sku":"PR-Chicken-Complete-30R","price":37.88,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170461523,"sku":"PR-Chicken-Complete-60R","price":71.87,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588722807123,"sku":"PR-Chicken-Complete-90R","price":107.81,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588722839891,"sku":"PR-Chicken-Complete-120R","price":143.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_COMPLETE_30f43bad-6471-4fc3-861b-a1abf47d5e41.webp?v=1786790174"},{"product_id":"prime-raw-lamb","title":"Prime Raw Lamb Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Lamb Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRicher than beef. Rarer than chicken.\u003c\/p\u003e\n\u003cp\u003eLamb occupies the useful middle ground — substantial enough for a dog that works for a living, uncommon enough to still register as a change of pace. For dogs raised on poultry, it often lands better than anything else in the freezer.\u003c\/p\u003e\n\u003cp\u003eHuman-grade meat from FSA-regulated cutting plants, with no added water — which is rarer in this category than it ought to be. Liver and kidney are named rather than hidden behind ‘offal’, and the bone is ground through.\u003c\/p\u003e\n\u003cp\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Lamb 80% · Liver 5% · Kidney 5% · Bone 10%\u003cbr\u003eIngredients: lamb, liver, kidney, ground bone.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736393736531,"sku":"PR-Lamb-Comp-10R","price":20.96,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736393769299,"sku":"PR-Lamb-Comp-20R","price":29.83,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736393802067,"sku":"PR-Lamb-Comp-30R","price":37.87,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170494291,"sku":"PR-Lamb-Comp-60R","price":71.94,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588722872659,"sku":"PR-Lamb-Comp-90R","price":107.91,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588722905427,"sku":"PR-Lamb-Comp-120R","price":143.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/LAMB_COMPLETE_a6932b88-ad0e-4904-9255-ebc16f22140d.webp?v=1786790173"},{"product_id":"prime-raw-chicken-salmon","title":"Prime Raw Chicken \u0026 Salmon Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Salmon Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHalf and half, straight down the middle.\u003c\/p\u003e\n\u003cp\u003eAn even split — lean chicken for the base, oily salmon for everything chicken isn’t. Most fish blends bury the fish; this one doesn’t, and you’ll know it when you open the pack.\u003c\/p\u003e\n\u003cp\u003eGrain-free, preservative-free, packed in resealable freezer bags.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 50% · Salmon 50%\u003cbr\u003eIngredients: chicken, salmon.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736394228051,"sku":"PR-Chicken-Salmon-10R","price":20.97,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736394260819,"sku":"PR-Chicken-Salmon-20R","price":29.94,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736394293587,"sku":"PR-Chicken-Salmon-30R","price":37.87,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170527059,"sku":"PR-Chicken-Salmon-60R","price":71.83,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588722938195,"sku":"PR-Chicken-Salmon-90R","price":107.75,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588722970963,"sku":"PR-Chicken-Salmon-120R","price":143.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_SALMON_COMPLETE_70c582e8-d224-45f8-b391-5f0f0cb4796f.webp?v=1786790174"},{"product_id":"prime-raw-just-chicken","title":"Prime Raw Just Chicken 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Just Chicken\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne ingredient. That’s the whole idea.\u003c\/p\u003e\n\u003cp\u003eSometimes you want to know exactly what went in the bowl — running an elimination diet, working out what a dog reacts to, or simply building meals your own way. Just Chicken is chicken. Nothing has been added to it and nothing has been taken out.\u003c\/p\u003e\n\u003cp\u003eWorth being clear: this is a single-protein meal, not a complete one. Fed as the whole diet it wants bone and offal alongside it. As a base to build on, or a topper, or a clean protein for a dog you’re still figuring out — it does exactly one job, properly.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 100%\u003cbr\u003eIngredients: fresh raw chicken.\u003cbr\u003eAnalysis: Protein 16% · Fat 13% · Ash 4% · Fibre 0.5% · Moisture 66.5%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736394752339,"sku":"PR-Just-Chicken-10R","price":20.84,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736394785107,"sku":"PR-Just-Chicken-20R","price":27.88,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736394817875,"sku":"PR-Just-Chicken-30R","price":33.79,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":53736394850643,"sku":"PR-Just-Chicken-60R","price":48.98,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588723003731,"sku":"PR-Just-Chicken-90R","price":73.47,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588723036499,"sku":"PR-Just-Chicken-120R","price":97.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/JUST_CHICKEN_101815b7-8924-4949-9255-2da3d6387aaf.webp?v=1786790172"},{"product_id":"prime-raw-salmon-veg","title":"Prime Raw Salmon \u0026 Veg Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Salmon \u0026amp; Veg Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOily fish, greens, and everything else.\u003c\/p\u003e\n\u003cp\u003eThe most thoroughly built roll in the Prime range: salmon and chicken for the protein, ground bone for calcium, offal for the rest, and real vegetables through it — green beans, peas, carrots, broccoli.\u003c\/p\u003e\n\u003cp\u003eHuman-grade meat from FSA-regulated cutting plants, with no added water. The veg is named rather than hidden behind ‘vegetable derivatives’, which tells you it was chosen.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Salmon \u0026amp; Chicken 70% · Offal 10% · Vegetables 10% · Bone 10%\u003cbr\u003eIngredients: salmon, chicken, bone, offal, green beans, peas, carrots, broccoli.\u003cbr\u003eAnalysis: Protein 15% · Fat 14% · Ash 4% · Fibre 0.5% · Moisture 66.5%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395014483,"sku":"PR-Salmon-Veg-10R","price":20.87,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395047251,"sku":"PR-Salmon-Veg-20R","price":29.97,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395080019,"sku":"PR-Salmon-Veg-30R","price":37.94,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170559827,"sku":"PR-Salmon-Veg-60R","price":71.88,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588723069267,"sku":"PR-Salmon-Veg-90R","price":107.82,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588723102035,"sku":"PR-Salmon-Veg-120R","price":143.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/SALMON_VEG_COMPLETE_f65205cf-a001-4745-ac16-4388153d7d41.webp?v=1786790173"},{"product_id":"prime-raw-beef-tripe","title":"Prime Raw Beef \u0026 Tripe Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef \u0026amp; Tripe Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one they smell coming.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. Ask any raw feeder what they reach for when a dog has gone off their dinner and this is the answer. Folded through beef, with liver, kidney and bone in the mix.\u003c\/p\u003e\n\u003cp\u003eThe enzymes come with the ingredient, not from a bottle.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef with tripe, liver and kidney\u003cbr\u003eIngredients: beef, tripe, bone.\u003cbr\u003eAnalysis: Protein 17% · Fat 16% · Ash 2.5% · Fibre 0.2% · Moisture 64.3%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395112787,"sku":"PR-Beef-Tripe-10R","price":20.82,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395145555,"sku":"PR-Beef-Tripe-20R","price":29.83,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395178323,"sku":"PR-Beef-Tripe-30R","price":37.88,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170592595,"sku":"PR-Beef-Tripe-60R","price":71.89,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588723790163,"sku":"PR-Beef-Tripe-90R","price":107.84,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588723822931,"sku":"PR-Beef-Tripe-120R","price":143.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_TRIPE_COMPLETE_d87793f2-7c00-4625-b1f7-1f81dc6371a0.webp?v=1786790174"},{"product_id":"prime-raw-chicken-beef","title":"Prime Raw Chicken \u0026 Beef Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Beef Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one most dogs would choose.\u003c\/p\u003e\n\u003cp\u003eChicken and beef is the combination a dog would pick if you asked — one mild, one dense, both familiar, neither likely to start an argument. Grain-free, with nothing artificial in it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken and beef\u003cbr\u003eIngredients: chicken, beef.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395211091,"sku":"PR-Chicken-Beef-10R","price":20.84,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395243859,"sku":"PR-Chicken-Beef-20R","price":29.83,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395276627,"sku":"PR-Chicken-Beef-30R","price":37.83,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170625363,"sku":"PR-Chicken-Beef-60R","price":71.89,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588723855699,"sku":"PR-Chicken-Beef-90R","price":107.84,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588723888467,"sku":"PR-Chicken-Beef-120R","price":143.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_BEEF_COMPLETE_549ec80f-f61e-486f-bd3d-71e2abe3719b.webp?v=1786790173"},{"product_id":"prime-raw-chicken-veg","title":"Prime Raw Chicken \u0026 Veg Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Veg Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChicken carcass, with greens through it.\u003c\/p\u003e\n\u003cp\u003eNot every raw feeder wants a pure meat-bone-offal roll, and this is for the ones who don’t. Chicken carcass carries the protein and the calcium; carrots, peas and spinach bring fibre and colour to the bowl.\u003c\/p\u003e\n\u003cp\u003eGrain-free, gluten-free, vacuum-sealed, and free of preservatives and fillers. The vegetables are in there because they were chosen, not because they were cheap.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken Carcass 80% · Vegetables 20%\u003cbr\u003eIngredients: fresh chicken, carrots, peas, spinach and other vegetables.\u003cbr\u003eAnalysis: Protein 15.6% · Fat 16% · Ash 2.4% · Fibre 0.2% · Moisture 65.8%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395309395,"sku":"PR-Chicken-Veg-10R","price":20.92,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395342163,"sku":"PR-Chicken-Veg-20R","price":29.94,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395374931,"sku":"PR-Chicken-Veg-30R","price":37.97,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170658131,"sku":"PR-Chicken-Veg-60R","price":71.93,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588723954003,"sku":"PR-Chicken-Veg-90R","price":107.9,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588723986771,"sku":"PR-Chicken-Veg-120R","price":143.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_VEG_COMPLETE_958e0ad6-1e7f-4a80-a401-08493f379e40.webp?v=1786790173"},{"product_id":"prime-raw-chicken-tripe","title":"Prime Raw Chicken \u0026 Tripe Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Chicken \u0026amp; Tripe Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe everyday meal, with the persuader folded through.\u003c\/p\u003e\n\u003cp\u003eChicken gets eaten. Tripe gets \u003cem\u003einhaled\u003c\/em\u003e. Together they make the meal for the dog who has started sniffing at dinner and wandering off — familiar enough to be safe, pungent enough to be irresistible.\u003c\/p\u003e\n\u003cp\u003eGrain-free and gluten-free, with nothing artificial in it. Green tripe brings the enzymes that come naturally with the ingredient, not from a bottle.\u003c\/p\u003e\n\u003cp\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 80% · Green Tripe 10% · Offal 10%\u003cbr\u003eIngredients: chicken, green tripe, offal.\u003cbr\u003eAnalysis: Protein 16% · Fat 16% · Ash 2.4% · Moisture 64.8%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395440467,"sku":"PR-Chicken-Tripe -10R","price":20.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395473235,"sku":"PR-Chicken-Tripe -20R","price":29.87,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395506003,"sku":"PR-Chicken-Tripe -30R","price":37.84,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170690899,"sku":"PR-Chicken-Tripe-60R","price":71.91,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588724019539,"sku":"PR-Chicken-Tripe-90R","price":107.86,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588724052307,"sku":"PR-Chicken-Tripe-120R","price":143.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/CHICKEN_TRIPE_COMPLETE_3b4e3de7-f3e2-4a0f-acbe-457343a94f8e.webp?v=1786790174"},{"product_id":"prime-raw-just-tripe","title":"Prime Raw Just Tripe 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Just Tripe\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe one that clears the bowl.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is an acquired taste — for you, not for them. Ask any raw feeder what they reach for when a dog has gone off their dinner and this is the answer, every time. It is the single most persuasive thing you can put in front of a reluctant eater.\u003c\/p\u003e\n\u003cp\u003eA single ingredient, and honest about what it is: tripe alone isn’t a complete meal. Use it as a topper over a complete roll, as a way back in for a fussy dog, or as part of a diet you’re balancing yourself.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g · Tripe 100%\u003cbr\u003eIngredients: tripe.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395669843,"sku":"PR-Just-Tripe-10R","price":20.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395702611,"sku":"PR-Just-Tripe-20R","price":29.96,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395735379,"sku":"PR-Just-Tripe-30R","price":37.93,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170723667,"sku":"PR-Just-Tripe-60R","price":71.83,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588724314451,"sku":"PR-Just-Tripe-90R","price":107.75,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588724347219,"sku":"PR-Just-Tripe-120R","price":143.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/JUST_TRIPE_89e452bf-5e71-45b4-9085-8b3e166c39b5.webp?v=1786790174"},{"product_id":"prime-raw-no-chicken-mix","title":"Prime Raw Mixed Box — No Chicken-Flavour Rolls (Contains Poultry)","description":"\u003cp dir=\"ltr\"\u003eVariety without the chicken bowl.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe pack this from the Prime Raw range with the chicken-flavour completes left out, so a dog who's gone off chicken still gets a proper rotation instead of the same meal on repeat.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eContents vary by box, depending on what we have in. Every roll in the range contains poultry, including chicken, regardless of the flavour on the label. What we do is leave out the completes where chicken is the named flavour, so the rotation isn't chicken on repeat. We can't promise which flavours you'll get.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eContains poultry\u003c\/strong\u003e\u003cbr\u003ePrime Raw completes are made to an 80\/10\/10 recipe, and rolls across the range contain poultry meat and poultry bone alongside the named protein; a lamb roll, for example, is around 20% poultry. Leaving out the chicken-flavour rolls doesn't make this box chicken-free. \u003cstrong\u003ePrime Raw labels the range as not suitable for dogs with a chicken allergy or intolerance, and so do we.\u003c\/strong\u003e If your dog reacts to chicken, this isn't the box for you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe formula\u003c\/strong\u003e\u003cbr\u003e454g rolls · flavours vary by box · chicken-flavour completes excluded\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeeding\u003c\/strong\u003e\u003cbr\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day. Start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003eFreeze until needed. Once thawed, keep in the fridge for 48 hours. Don't refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395768147,"sku":"PR-Allergy-Mix-10R","price":20.97,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395800915,"sku":"PR-Allergy-Mix-20R","price":30.84,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395833683,"sku":"PR-Allergy-Mix-30R","price":37.94,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54521520456019,"sku":"PR-Allergy-Mix-60R","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588724379987,"sku":"PR-Allergy-Mix-90R","price":104.98,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588724412755,"sku":"PR-Allergy-Mix-120R","price":139.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/mix_box_no_chicken_12f493ff-705a-49fe-95da-573d8e37d502.webp?v=1786790174"},{"product_id":"prime-raw-beef-veg","title":"Prime Raw Beef \u0026 Veg Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef \u0026amp; Veg Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRed meat, with greens through it.\u003c\/p\u003e\n\u003cp\u003eNot every raw feeder wants a pure meat roll, and this is for the ones who don’t. Beef carries it; carrots and peas bring fibre and colour to the bowl.\u003c\/p\u003e\n\u003cp\u003eGrain-free, with vitamins and minerals through the mix.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef with carrots and peas\u003cbr\u003eIngredients: beef, carrots, peas, vitamins and minerals.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736395866451,"sku":"PR-Beef-Veg-10R","price":20.89,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736395899219,"sku":"PR-Beef-Veg-20R","price":29.84,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736395931987,"sku":"PR-Beef-Veg-30R","price":37.81,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170756435,"sku":"PR-Beef-Veg-60R","price":71.82,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588724445523,"sku":"PR-Beef-Veg-90R","price":107.73,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588724478291,"sku":"PR-Beef-Veg-120R","price":143.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_VEG_COMPLETE_bda0c236-8a40-44b1-ac34-615b2dd29581.webp?v=1786790173"},{"product_id":"prime-raw-tripe-oily-fish","title":"Prime Raw Tripe \u0026 Oily Fish Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Tripe \u0026amp; Oily Fish Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe two strongest things in the freezer, together.\u003c\/p\u003e\n\u003cp\u003eGreen tripe and oily fish are the two ingredients raw feeders swear by and visitors ask about. Put them in the same roll and you have the most pungent thing we sell — and, reliably, the one that disappears fastest.\u003c\/p\u003e\n\u003cp\u003eSardines or mackerel through beef tripe, with vitamins and minerals. No grain, no fillers, nothing artificial.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef tripe and oily fish (sardines or mackerel)\u003cbr\u003eIngredients: beef tripe, oily fish, vitamins and minerals.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736396489043,"sku":"PR-Tripe\u0026OilyFish-10R","price":20.89,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736396521811,"sku":"PR-Tripe\u0026OilyFish-20R","price":29.86,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736396554579,"sku":"PR-Tripe\u0026OilyFish-30R","price":37.91,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170789203,"sku":"PR-Tripe\u0026OilyFish-60R","price":71.93,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588725231955,"sku":"PR-Tripe\u0026OilyFish-90R","price":107.9,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588725264723,"sku":"PR-Tripe\u0026OilyFish-120R","price":143.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/TRIPE_OILY_FISH_COMPLETE_b2797af2-1180-445e-bfe8-40e10bc6583f.webp?v=1786790174"},{"product_id":"prime-mix-26-20-rabbit-ears","title":"Prime Raw Mix 26 | 20 Rabbit Ears","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Mix 26 | 20 Rabbit Ears\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA month of dinners, and something to do afterwards.\u003c\/p\u003e\n\u003cp\u003eTwenty-six mixed Prime Raw rolls covers the meals. The twenty rabbit ears cover the other problem — the dog that finishes dinner in ninety seconds and then stares at you.\u003c\/p\u003e\n\u003cp\u003eRabbit ears are air-dried and nothing else: no basting, no coating, no additives. They take a while to get through, which is rather the point.\u003c\/p\u003e\n\u003ch3\u003eIn the box\u003c\/h3\u003e\n\u003cp\u003e26 × 454g rolls · mixed proteins · contents vary\u003cbr\u003e20 × rabbit ears · 100% natural, air-dried\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eRolls: fridge overnight, then 2–3% of bodyweight a day. Ears: as a chew or a reward, not as part of the daily ration. Supervise chewing, as you would with anything a dog works at.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eRolls frozen until needed, then 48 hours in the fridge. Ears somewhere cool and dry.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"Default Title","offer_id":53736403501395,"sku":"PR-Mix-26R-20-Rabbit-Ears","price":39.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/ear_52663cff-47b4-4070-9a3c-892c3a33201c.webp?v=1786816187"},{"product_id":"prime-mix-26-1kg-sprats2","title":"Prime Raw 26 Mixed Flavours \u0026 1kg Sprats","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw 26 Mixed Flavours \u0026amp; 1kg Sprats\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDinner for a month, plus a kilo of fish.\u003c\/p\u003e\n\u003cp\u003eTwenty-six mixed Prime Raw rolls, and a kilo of whole air-dried sprats to go with them.\u003c\/p\u003e\n\u003cp\u003eSprats are the training treat most raw feeders land on eventually: small, whole, single-ingredient, and dogs lose their minds over them. Sustainably sourced and air-dried, nothing added. Fair warning — they smell exactly like what they are.\u003c\/p\u003e\n\u003ch3\u003eIn the box\u003c\/h3\u003e\n\u003cp\u003e26 × 454g rolls · mixed proteins · contents vary\u003cbr\u003e1kg sprats · 100% natural, air-dried, sustainably sourced\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eRolls: fridge overnight, then 2–3% of bodyweight a day. Sprats: as a treat or training reward alongside meals, not instead of them.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eRolls frozen until needed, then 48 hours in the fridge. Sprats somewhere cool and dry.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"Default Title","offer_id":53736404451667,"sku":"PR-Mix-26R-1Kg-Sprats","price":35.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/fish_2.webp?v=1786816187"},{"product_id":"3-bird-454g-80-10-10","title":"Prime Raw 3 Bird Complete 454g","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw 3 Bird Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChicken, duck and turkey walk into a bowl.\u003c\/p\u003e\n\u003cp\u003eThree poultry proteins in one roll — chicken for the base, duck for the richness, turkey to keep it from getting heavy. The answer to the dog that likes poultry but has got bored of chicken specifically.\u003c\/p\u003e\n\u003cp\u003eGrain-free and gluten-free, with nothing artificial in it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Chicken 50% · Duck 25% · Turkey 25%\u003cbr\u003eIngredients: chicken, duck, turkey.\u003cbr\u003eAnalysis: Protein 18% · Fat 12% · Ash 2.8% · Moisture 65%\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":53736405270867,"sku":"PR-3Bird-10R","price":21.81,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":53736405303635,"sku":"PR-3Bird-20R","price":29.97,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":53736405336403,"sku":"PR-3Bird-30R","price":37.86,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54348170920275,"sku":"PR-3Bird-60R","price":71.81,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588725952851,"sku":"PR-3Bird-90R","price":107.72,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588725985619,"sku":"PR-3Bird-120R","price":143.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/3_BIRD_COMPLETE.webp?v=1786790174"},{"product_id":"prime-raw-beef-tripe-complete-454g-80-10-10-copy","title":"Prime Raw Lamb \u0026 Tripe Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Lamb \u0026amp; Tripe Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRich red meat, with the bowl-clearer folded through.\u003c\/p\u003e\n\u003cp\u003eLamb is already one of the more tempting things you can put in front of a dog. Fold green tripe through it and you’ve removed the last excuse — the meal for the dog who has learned that holding out sometimes produces something better.\u003c\/p\u003e\n\u003cp\u003eThe enzymes come with the ingredient, not from a bottle. Liver and kidney in the mix, with ground bone.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Lamb with tripe, liver and kidney\u003cbr\u003eIngredients: lamb, tripe, liver, kidney, ground bone.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":54315291803987,"sku":"PR-Lamb-Tripe-10R","price":20.79,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":54315291836755,"sku":"PR-Lamb-Tripe-20R","price":29.79,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":54315291869523,"sku":"PR-Lamb-Tripe-30R","price":38.83,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54315293802835,"sku":"PR-Lamb-Tripe-60R","price":71.29,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588726149459,"sku":"PR-Lamb-Tripe-90R","price":106.94,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588726182227,"sku":"PR-Lamb-Tripe-120R","price":142.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/LAMB_TRIPE_COMPLETE_eb4c8760-a375-4618-b28e-55c83712dc09.webp?v=1786790173"},{"product_id":"prime-raw-chicken-complete-454g-80-10-10-copy","title":"Prime Raw Duck Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Duck Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe protein your dog hasn’t met yet.\u003c\/p\u003e\n\u003cp\u003eRich, dark and properly different — duck is where raw feeders turn when chicken has lost its novelty and the usual suspects have stopped suiting. Muscle meat, ground bone and offal together, the way a dog would take it.\u003c\/p\u003e\n\u003cp\u003eNo grain, no gluten, no preservatives, nothing bulking out the weight.\u003c\/p\u003e\n\u003cp\u003eComplete as it comes. Roll to bowl, nothing to add.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Duck 80% · Bone 10% · Offal 10%\u003cbr\u003eIngredients: duck muscle meat, offal, ground bone.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":54315301503315,"sku":"PR-Duck-Comp-10R","price":20.83,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":54315301536083,"sku":"PR-Duck-Comp-20R","price":29.81,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":54315301568851,"sku":"PR-Duck-Comp-30R","price":38.79,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54315315102035,"sku":"PR-Duck-Comp-60R","price":71.37,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588745810259,"sku":"PR-Duck-Comp-90R","price":107.06,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588745843027,"sku":"PR-Duck-Comp-120R","price":142.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/DUCK_COMPLETE_563db372-0633-4b08-b3b4-5572a09d8ce8.webp?v=1786790174"},{"product_id":"prime-raw-beef-tripe-complete-454g-80-10-10-copy-1","title":"Prime Raw Beef \u0026 Salmon Complete 454g | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Beef \u0026amp; Salmon Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRed meat, with something swimming through it.\u003c\/p\u003e\n\u003cp\u003eOily fish is what raw feeders reach for when they want more than muscle meat in the rotation — and salmon through beef is the version that actually gets eaten. No separate tin, no measuring, no fish oil left standing on the worktop.\u003c\/p\u003e\n\u003cp\u003eGrain-free, with nothing artificial in it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe ingredient list for this one doesn’t state a bone and offal content — if you’re feeding it as the whole diet rather than part of a rotation, balance it with bone and offal alongside.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e454g roll · Beef with salmon\u003cbr\u003eIngredients: beef, salmon.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":54315969315155,"sku":"PR-Beef-Salmon-10R","price":20.94,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":54315969347923,"sku":"PR-Beef-Salmon-20R","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":54315969380691,"sku":"PR-Beef-Salmon-30R","price":38.92,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54316000837971,"sku":"PR-Beef-Salmon-60R","price":71.32,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588745875795,"sku":"PR-Beef-Salmon-90R","price":106.98,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588745908563,"sku":"PR-Beef-Salmon-120R","price":142.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_SALMON_COMPLETE_a9441c51-69af-4848-8978-625138d4ce28.webp?v=1786790173"},{"product_id":"prime-raw-chicken-tripe-complete-454g-80-10-10-copy","title":"Prime Raw Tripe Mixed Flavour Variety Box | 454g Roll | 80\/10\/10","description":"\u003cp\u003e\u003cstrong\u003ePrime Raw Tripe Mixed Flavour Variety Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSix ways to feed the ingredient dogs can’t resist.\u003c\/p\u003e\n\u003cp\u003eGreen tripe is the raw feeder’s secret weapon for a reluctant eater — and this box builds a rotation around it. A mixed selection of tripe-based 454g rolls, so a dog that clears the bowl for tripe gets variety through the week rather than the same roll on repeat.\u003c\/p\u003e\n\u003ch3\u003eIn the box\u003c\/h3\u003e\n\u003cp\u003e454g rolls · a selection across the tripe range — Chicken \u0026amp; Tripe, Just Tripe, Tripe \u0026amp; Oily Fish, Beef \u0026amp; Tripe, Lamb \u0026amp; Tripe, Duck \u0026amp; Tripe\u003cbr\u003eContents vary by box. Nutritional values vary between recipes; see each pack for its own composition.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen. Some rolls in this box are single-protein toppers rather than complete meals — check each pack.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, use within 2–3 days. Don’t refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":54316178276691,"sku":"PR-Tripe-Mix-10R","price":20.93,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":54316178309459,"sku":"PR-Tripe-Mix-20R","price":29.92,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":54316178342227,"sku":"PR-Tripe-Mix-30R","price":37.96,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54316237652307,"sku":"PR-Tripe-Mix-60R","price":71.41,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54588746006867,"sku":"PR-Tripe-Mix-90R","price":107.11,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54588746039635,"sku":"PR-Tripe-Mix-120R","price":142.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/mix_box_tripe.webp?v=1786790174"},{"product_id":"prime-raw-beef-complete-454g-copy","title":"Reggie's Beef Complete 500g","description":"\u003cp\u003e\u003cstrong\u003eReggie’s Beef Complete\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe backbone of the freezer. Dense, red and reliable — the everyday roll for dogs that do well on red meat.\u003c\/p\u003e\n\u003ch3\u003eThe formula\u003c\/h3\u003e\n\u003cp\u003e500g roll · 80% meat · 10% bone · 10% organ.\u003cbr\u003eIngredients: beef, with natural nutrients and minerals.\u003c\/p\u003e\n\u003ch3\u003eFeeding\u003c\/h3\u003e\n\u003cp\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don’t refreeze.\u003c\/p\u003e","brand":"Reggie's","offers":[{"title":"10 | 5kg","offer_id":54604493422931,"sku":"REG-Beef Mix-10R","price":21.36,"currency_code":"GBP","in_stock":true},{"title":"20 | 10kg","offer_id":54604493455699,"sku":"REG-Beef Mix-20R","price":30.37,"currency_code":"GBP","in_stock":true},{"title":"30 | 15kg","offer_id":54604493488467,"sku":"REG-Beef Mix-30R","price":38.39,"currency_code":"GBP","in_stock":true},{"title":"60 | 30kg","offer_id":54604493521235,"sku":"REG-Beef Mix-60R","price":72.48,"currency_code":"GBP","in_stock":true},{"title":"90 | 45kg","offer_id":54604493554003,"sku":"REG-Beef Mix-90R","price":108.47,"currency_code":"GBP","in_stock":true},{"title":"120 | 60kg","offer_id":54604493586771,"sku":"REG-Beef Mix-120R","price":144.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/BEEF_146d8dcd-c3c3-42ac-9ab4-9e7900d3c249.webp?v=1786916136"},{"product_id":"prime-raw-tripe-mixed-flavour-variety-box-454g-roll-80-10-10-copy","title":"Prime Raw No Tripe Mixed Flavour Variety Box | 454g Roll | 80\/10\/10","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003ePrime Raw No Tripe Mixed Flavour Variety Box\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eSix ways to feed, none of them tripe.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTripe works wonders for fussy eaters, but not every dog wants it — and not every kitchen can live with the smell. This box builds the same weekly rotation without it. A mixed selection of tripe-free 454g rolls, so a dog gets variety through the week rather than the same roll on repeat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eIn the box\u003c\/strong\u003e\u003cbr\u003e454g rolls · a selection across the tripe-free range — Chicken, Beef, Lamb, Duck, Turkey, Chicken \u0026amp; Oily Fish\u003cbr\u003eContents vary by box. Nutritional values vary between recipes; see each pack for its own composition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eFeeding\u003c\/strong\u003e\u003cbr\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day — start at 2% and read the ribs: felt, not seen. Some rolls in this box are single-protein toppers rather than complete meals — check each pack.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003eFreezer until needed. Once thawed, use within 2–3 days. Don't refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"10 | 4.5kg","offer_id":54619229225299,"sku":"PR-No Tripe-Mix-10R","price":20.93,"currency_code":"GBP","in_stock":true},{"title":"20 | 9kg","offer_id":54619229258067,"sku":"PR-No Tripe-Mix-20R","price":29.92,"currency_code":"GBP","in_stock":true},{"title":"30 | 13.6kg","offer_id":54619229290835,"sku":"PR-No Tripe-Mix-30R","price":37.96,"currency_code":"GBP","in_stock":true},{"title":"60 | 27.2kg","offer_id":54619229323603,"sku":"PR-No Tripe-Mix-60R","price":71.41,"currency_code":"GBP","in_stock":true},{"title":"90 | 40.8kg","offer_id":54619229356371,"sku":"PR-No Tripe-Mix-90R","price":107.11,"currency_code":"GBP","in_stock":true},{"title":"120 | 54.4kg","offer_id":54619229389139,"sku":"PR-No Tripe-Mix-120R","price":142.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/mix_box_13cc46f6-7ceb-4660-a146-a6bd40f5813d.webp?v=1786790174"},{"product_id":"prime-raw-27kg-combo-box-60-x-454g-raw-dog-food-rolls-beef-lamb-complete","title":"Prime Raw 27kg Combo Box – 60 x 454g Raw Dog Food Rolls | Beef \u0026 Lamb Complete","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePrime Raw 27kg Combo Box\u003c\/strong\u003e\u003cbr\u003eTwo months of dinners, one delivery.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSixty rolls, split down the middle: thirty beef, thirty lamb. Beef is the everyday — dense, red, unglamorous, the roll that does the job every week. Lamb is the change of pace, richer and less common, and for dogs raised on poultry it usually lands better than anything else in the freezer.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRotating between the two is the point. Different protein, different fat profile, different organ ratio variety a single-protein freezer can't give you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuying at this size drops the price per roll and cuts the deliveries. It also takes real freezer space, so check you've got it before you order.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eBeef Complete\u003c\/em\u003e — 454g roll · Beef 70% · Organ meats 20% · Bone 10%\u003cbr\u003eRuns heavier on organ than a standard 80\/10\/10, twice what most diets carry.\u003cbr\u003eIngredients: beef, with natural nutrients and minerals.\u003cbr\u003eAnalysis: Protein 18% · Fat 15% · Ash 2.5% · Fibre 0.3% · Moisture 64.2%\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eLamb Complete\u003c\/em\u003e — 454g roll · Lamb 80% · Liver 5% · Kidney 5% · Bone 10%\u003cbr\u003eIngredients: lamb, liver, kidney, ground bone.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHuman-grade meat from FSA-regulated cutting plants. No added water. Complete as it comes roll to bowl, nothing to add.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeeding\u003c\/strong\u003e\u003cbr\u003eFridge overnight, bowl in the morning. Most dogs sit between 2–3% of bodyweight a day; start at 2% and read the ribs: felt, not seen. A 20kg dog eats roughly a roll a day, so this box runs about two months.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003eFreezer until needed. Once thawed, 48 hours in the fridge. Don't refreeze.\u003c\/p\u003e","brand":"Prime Raw","offers":[{"title":"Default Title","offer_id":54807108485459,"sku":"PR-Beef 30+Lamb 30","price":62.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/files\/PrimeRawbigmixbox_1.png?v=1788178340"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/5815\/4835\/collections\/Prime.png?v=1784485371","url":"https:\/\/www.rawfeeder.co.uk\/collections\/prime.oembed?page=2","provider":"Raw Feeder","version":"1.0","type":"link"}